A Study of the Effectiveness of Sex Appeal Advertising in.

The purpose of this dissertation is to find out the effectiveness of a tool called sexual appeals used in the advertisement on advertisement recognition, brand recall and perception. Appeals utilizing overt sexual information are common in mainstream consumer advertising.

Sex appeal in advertising dissertation - cecama.ma.

This chapter discusses the emergence of shock advertising appeal and the increasing use of this appeal in a saturated media environment. Sexual appeal is known as one of the most widely used and popular shock appeal tactic. Hence, this paper solely focuses on sexual appeal marketing tactic.Sex appeal in advertising dissertation Ethnographic comparison research paper code of manu essays robert webb argumentative essays stefan ulmer dissertation writing petrarch essay the girl power essay taking responsibility for your actions essay about myself firstly secondly finally essay help instructional essay assignment.SEXUALIZTION AND ADVERTISING 6 females were different in that males had a much more positive attitude when the images in the ads were highly explicit; whereas, females had a positive attitude when the images were moderately explicit. Sexualization is least effective when it is used on a product which is not normally associated with sex.


The appearance and popularity of using sexual appeals in advertising has become a serious issue in the last 50 years. When using sex in international advertising, it is important to figure out whether sex appeal could be adopted cross national. Whether the effect of using sex in commercials is vary by country and cultural background.Most participants agree that the sex appeal in advertisements meets the purpose of advertising as they attract attention. The images, colours and layout of the advertisements enhance the visual appeal of the products. Most young people are active receivers of advertisements and will probably respond positively to this approach.

Sex Appeal In Advertising Dissertation

The study found that sexual appeals are used often in advertising. Sex does catch people’s attention in advertisements, but usually without much brand recognition. Women have been the primary focus in sexual advertising in the past and present, but men are starting to be used more often as the sex object in advertisements.

Sex Appeal In Advertising Dissertation

A cross-cultural analysis of perception towards sex appeal advertising Dissertation In this research, the design taken up for the information involved the distribution of research tools to different places in an attempt to diversify the information.

Sex Appeal In Advertising Dissertation

In the US, for example, most of the sex appealing ads have women as the captivating objects and intrinsically portray them as objects of desires. On the contrary, although a man’s healthy body may be used; it is often portraying romance and not really depicts the idea of sex.

Sex Appeal In Advertising Dissertation

Sex appeal can be described as a socially acceptable view of good looking or personal qualities that a person has, which arouse others sexually and in the case of the advertising those are used to capture the attention of the consumers.

Sex Appeal In Advertising Dissertation

Sexual Appeals INTRODUCTION The purpose of this dissertation is to find out the effectiveness of a tool called sexual appeals used in the advertisement on advertisement recognition, brand recall and perception. Appeals utilizing overt sexual information are common in mainstream consumer advertising. Sex appeal is pervasive in advertising and is used with increasing frequency.

A Study of the Effectiveness of Using Sexual Appeals In.

Sex Appeal In Advertising Dissertation

There are many types of advertising appeals that can be relied upon (sex, price, fear, etc), but as Albers-Miller note, most authors agree that overall all advertising appeals can be classified as either being rational appeals and emotional appeals.

Sex Appeal In Advertising Dissertation

The use of sex in advertising appeals to something that people generally approach rather than avoid and sexual appeals in advertising are frequently used and with increasing explicitness (ibid). Sex in advertising Sexuality has for a long time, at least since the arrival of the Lutheran faith in the 17th century.

Sex Appeal In Advertising Dissertation

Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries. See the statistics of sex in advertising. Sex in Advertising Statistics - Why Sex Sells.

Sex Appeal In Advertising Dissertation

Five different types of sex in advertising are used to show sex appeal: nudity, sexual behavior, physical attractiveness, sexual referents, and sexual embeds. But, over the years, ads containing sex appeal have change dramatically and have evolved into controversial topics.

Sex Appeal In Advertising Dissertation

The findings have important implications for advertisers, implying that they should not use sexual appeal when advertising products that have no relations to sex or sexuality. Discover the world's.

Consumer Responses to Sex in Advertising.

Sex Appeal In Advertising Dissertation

Use of sexual appeal in fashion advertising was chosen to conduct the study as there is a relentless evidence that this industry than any other have implemented sexuality and nudity in their ads as an integral part of a brand image.

Sex Appeal In Advertising Dissertation

The effectiveness of sex appeals usage in ads can be diminished by the appropriateness of sex appeals to the advertised product. An inappropriateness of sex appeals’ usage may arouse a negative attitude to the brand among the representatives of fair sex, being offended by an enslavement of female body (Yovovich, 1983).

Sex Appeal In Advertising Dissertation

Dissertations; Advertising Essay Sex Appeal. Filed Under: Essays. 3 pages, 1024 words. Argument of Evaluation Advertisements are involved in almost every part of our daily lives. They are involved when we watch television and listen to the radio. They are involved when we get up and use our name brand toothpaste, when we eat our breakfast and.

Sex Appeal In Advertising Dissertation

The Impact of Humor in Advertising: A Review Marc G. Weinberger and Charles S. Gulas The use of humor has become common practice in advertising; yet our knowledge about its impact has not been updated since the last major review almost twenty years ago. In the interim, a great deal of humor research has been conducted.

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